This e-mail was created for Sainsbury's
Mobile to advertise their new 'best rate available' tariff.
Completely bespoke as with the vast majority of our work including
the creation of the orange colored phone as this is not an
actual available color but better fitted the tone of the mail.
Freemoney commissioned this e-mail
to promote themselves to other 'friendly' databases in the
form of data-swaps - this particular example was to promote
Freemoney to whowantstowina.com.
Finding themselves with no e-mails
scheduled in the run up to Christmas 2000 Freemoney asked
us to source various affiliate deals and to create an e-mail
promoting these deals to their members.
Christmas 2001 and again Freemoney
found themselves with nothing to promote to their database
so this time we contacted ItsWine.com and asked them to create
a special 'Freemoney Collection' just for Freemoney's members
and created this e-mail to promote it.
Integra Mobiles commissioned this
e-mail to promote their services to various companies databases
(in this instance to that of a company called 'peoplesound').
Unfortunately we were not allowed to improve upon the 'free
cruise' image.
In 2001 Freemoney launched a new
£50,000 recommend-a-friend competition. This was the
first e-mail we created for them to promote this competition
to friends of existing members. The system was a little more
complex than it need have been and as such the e-mail is a
little lengthy.
After 6 months of running the recommend-a-friend
competition we advised Freemoney to alter the way it was run
to make it more simple for the user - they decided against
this but did commission this simpler version of the e-mail
promoting the original contest.